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WHAT YOU'LL
EXPLORE
BRAND STRATEGY
Purpose, positioning, customer research, and brand identity.
PRODUCT DEVELOPMENT
Collection planning, sampling, production, and manufacturing considerations.
MARKETING & GROWTH
Community building, content creation, launch planning, and sales channels.
BUSINESS FUNDAMENTALS
Budgeting, financing, timelines, and common mistakes to avoid.
An exclusive, complimentary digital briefing curated by BAKANO. Learn the exact steps to turn your creative vision into a structured, highly viable fashion brand.
THE FASHION
INDUSTRY SHIFT
Many founders focus on products before understanding positioning, production realities, customer acquisition, and financial viability.
This webinar was created to provide a clearer view of the entire journey, helping aspiring founders make more informed decisions before they invest significant time and money.
WHAT YOU WILL LEARN
01 PURPOSE, BRANDING & POSITIONING
Understand why successful brands begin with a clear purpose, defined audience, and differentiated market position.
02 PRODUCT & PRODUCTION
Learn the key stages of collection development, sampling, manufacturing, and production planning.
03 MARKETING & COMMUNITY
Explore how modern fashion brands attract attention, build communities, and create demand before launch.
EXECUTION & PLANNING
Gain a high-level understanding of launch timelines, funding considerations, and growth strategies.
BAKANO is a Montreal-based fashion design studio that helps emerging brands navigate branding, product development, production, and marketing.
This webinar shares some of the lessons, frameworks, and industry insights we've gathered while helping fashion founders bring their ideas to life.
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